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With requests for support far outweighing available resources, it is essential for the reputation of the Company that selection is seen to be fair and equitable. Clearly defined criteria and application process will demonstrate the Company's responsible approach to its donations policy. Clarity of purpose can drastically reduce the volume of inappropriate requests received. Insights into the funding streams in the sector and governance issues for Charities inform any donations policy. Factors such as levels of reserves, sustainability, meeting sector standards can all form part of the assessment process. Carus Consultants can enable Companies to easily apply best practice to their donations policy.